Professor Clare Brown to Present on the Next Generation of Experience Designers

June 17, 2016

What’s in store for the next generation of experience designers?

That’s a question professor Clare Brown, program head for the MA in Exhibition Design program, will aim to answer during a session at the Society for Experiential Graphic Design’s (SEGD) 2016 Exhibitions & Experiences Event in August.

Brown, who has 15 years of museum experience, will address how experience designers are adapting to technology and incorporating things like algorithmic and user-generated content into their designs. She’ll also talk about how she’s currently seeing students creating designs that are fully conceptual for visitors.

“Creating an experience is about conveying ideas, evoking emotions and promoting dialogue among visitors,” Brown told SEGD. “Everything is an experience, but sometimes the result is accidental. I would like to see it be intentional by design. That requires understanding of human behaviors. It's important to put the user first and really understand who you are designing for. Take any traditional design skill combined with an understanding of people and you are more likely to create an experience for them, rather than a display."

The E&E event will take place August 18-19 in Washington, D.C. Click here for more information.